Market research and lead generation in Ethiopia

Ethiopia the second most populous country in Africa. No matter its low income status, it has a fast growing economy making it a very attractive consumer market.

Advertising in Ethiopia is done mostly through traditional channels, such as TV,Press,Radio and Billboards.Digital marketing should be done over a longer period of time to yield great results.

Market research,Print advertisement, digital an outdoor marketing in Ethiopia are our main services in Ethiopia.We can provide you with several possibilities to promote your products and services in Ethiopia.

Ethiopia Country Profile

  • Name: Federal Democratic Republic of Ethiopia
  • Population: 96.6 million
  • Age Structure

0-14 years: 44.2% (male 21,376,243/female 21,308,454)

15-24 years: 19.9% (male 9,557,462/female 9,692,275)

25-54 years: 29.2% (male 14,023,218/female 14,176,263)

55-64 years: 3.9% (male 1,826,602/female 1,919,212)

65 years and over: 2.8% (male 1,242,171/female 1,511,558) (2014 est.)

  • GDP (PPP): $118.2 billion (2013 est.)
  • GDP per Capita: $1,300 (2013 est.)
  • Real Growth rate: 7% (2013 est.)
  • Income category: Low income
  • Ease of doing business rank 2015: 132
  • Religion: Orthodox, Christianity,Islam
  • Literacy Rate: 39%
  • Internet users: 1,836,035 (Dec 31, 2013)
  • Internet penetration rate: 1.9%
  • Mobile users: 20.524 million
  • Social media: Facebook: 902,440 (Dec 31/12)
  • Languages: Amharic, Oromo, Tigrinya, Somali
  • Currency:Birr (ETB) 1USD=20.3190 ETB
  • Internet domain: .et
  • Dialling code: +251

Top 10 Ethiopian websites

  1. ethiopianreview.com
  2. diretub.com
  3. esat.com
  4. ethiopianreview.com
  5. ecadfourm.com
  6. ethiomedia.com
  7. sodere.com
  8. ethiotube.com
  9. zehabesha.com
  10. ethiopianairlines.com

Top 10 websites in Ethiopia

  1. facebook.com
  2. google.com
  3. wikipedia.org
  4. bbc.co.uk
  5. youtube.com
  6. wapdam.com
  7. yahoo.com
  8. goal.com
  9. twitter.com
  10. waptrick.com

Top 5 local newspapers in Ethiopia

  1. Addis Zemen
  2. Ethiopian Herald
  3. The Daily Monitor
  4. Addis Admass
  5. The Reporter

Top 5 local TV stations

  1. ETV
  2. Dire TV
  3. ESAT
  4. TV Oromiyaa
  5. Addis TV

Top 5 Local Radio stations

  1. Radio Ethiopia
  2. FM Addis 97.1
  3. Voice of Tigray Revolution
  4. Voice of One Free Ethiopia
  5. Radio Fana

Top 5 Magazines

  1. Addis Guday Magazine
  2. Lomi Magazine
  3. Enque Magazine
  4. Fact Magazine
  5. Jano Magazine

All information on this page was collected on February 2015 and they are subject to change at any time. We update this information once every year.

Source: cia.gov, doingbusiness.org, internetworldstats.com, alexa.com and other local goverment sources