Market research and lead generation in Kenya

Kenya is the largest market in East Africa, with its diversified economy, political stability and exceptional human capital. Kenya is one of the main markets in Africa.

Digital marketing is slowly taking over other forms of marketing in Kenya due to the increase in the number of internet users. However, the presence of TV and out door marketing cannot be ignored.

To better target your clients in Kenya, A54 Marketing Group offers market research, digital marketing, advertising (TV,Radio,Outdoor and Newspaper) services.

Kenya Country Profile

  • Name:Republic of Kenya
  • Population: 45.01 million
  • Age Structure

0-14 years: 42.1% (male 9,494,983/female 9,435,795)

15-24 years: 18.7% (male 4,197,382/female 4,202,399)

25-54 years: 32.8% (male 7,458,665/female 7,302,534)

55-64 years: 3.7% (male 751,296/female 910,523)

65 years and over: 2.7% (male 548,431/female 708,048) (2014 est.)

  • GDP (PPP): $79.9 billion (2013 est.)
  • GDP per Capita (PPP): $1,800 (2013 est.)
  • Real Growth rate: 5.1%
  • Income category: Low income
  • Ease of doing business rank 2015: 136
  • Religion: 82% Christians 11% Muslims
  • Literacy Rate: 87.4%
  • Internet users: 21,273,738 Internet (Dec 31, 2013)
  • Internet penetration rate: 49.7%
  • Mobile users: 32.2 million
  • Penetration rate: 79.2%
  • Social media: Facebook: 2,045,900 (Dec 31/12)
  • Languages: English, Kiswahili
  • Internet domain: .ke
  • Dialling code: +254
  • Currency: Kenyan shilling (KES) 1USD=91.45 KES

Top 10 Ghanian websites

  1. Google.co.ke
  2. Standardmedia.co.ke
  3. Nation.co.ke
  4. Jumia.co.ke
  5. Safaricomcom.co.ke
  6. Kenyan-post.com
  7. Ghafla.co.ke
  8. The-star.co.ke
  9. Sde.co.ke
  10. The-star.co.ke

Top 10 websites in Kenya

  1. Google.com
  2. acebook.com
  3. Yahoo.com
  4. Youtube.co.ke
  5. Google.co.ke
  6. Ask.com
  7. Twitter.com
  8. cWikipedia.org
  9. Blogspot.com
  10. Standardmedia.co.ke

Top 5 local newspapers

  1. Daily nation paper
  2. Standard digital news
  3. The star
  4. Kenya Broadcasting Corporation
  5. Coast week

Top 5 local TV stations

  1. KBC
  2. NTV
  3. KTN,
  4. Citizen TV
  5. K24

Top 5 Local Radio stations

  1. Citizen FM
  2. Kiss FM
  3. Capital FM
  4. Easy FM
  5. Metro FM

Top 5 local magazines

  1. African woman magazine
  2. African medical review
  3. Business Post magazine
  4. Diplomat magazine
  5. The Edition magazine

All information on this page was collected on February 2015 and they are subject to change at any time. We update this information once every year.

Source: cia.gov, doingbusiness.org, internetworldstats.com, alexa.com and other local goverment sources