Market research and lead generation in Morocco

The Kingdom of Morocco has proved itself as a very progressive economy with several untapped opportunities and increasing purchasing power.

It has been noted as a great eCommerce investment destination alongside Nigeria due it is number of internet users an impressive penetration rate considered to be the highest in Africa.

A54 Marketing group offers market research, digital marketing and outdoor advertising solution in Morocco. More and more clients are opting for digital marketing over other forms of traditional marketing in Morocco.

Morocco Profile  

  • Name: Kingdom of Morocco
  • Population: 33,008,150
  • Age structure:

0-14 years: 26.7% (male 4,479,676/female 4,342,605)

15-24 years: 17.7% (male 2,899,041/female 2,931,856)

25-54 years: 42% (male 6,693,877/female 7,146,696)

55-64 years: 7.3% (male 1,200,733/female 1,203,447)

65 years and over: 6.3% (male 940,291/female 1,148,984) (2014 est.)

  • GDP (PPP) : $180 billion (2013 est.)
  • GDP Per Capita (PPP): $5,500 (2013 est.)
  • Real Growth rate: 5.1% (2013 est.)
  • Income category: Lower middle income
  • Ease of doing business rank 2015: 71
  • Religion: Muslim
  • Literacy rate: 67.1%
  • Internet users: 20,207,154 (June, 2014 est)
  • Internet penetration rate:61.3%
  • Mobile users: 016 million (2012)
  • Mobile penetration rate: 115%
  • Social media: Facebook 5,091,760 (Dec 31/12)
  • Languages: Arabic (official), Berber languages (Tamazight (official), French (commerce)
  • Internet domain: .ma
  • Dialing code: +212
  • Currency: Moroccan dirham (MAD)  1USD = 1.51 MAD

Top 10 Moroccan websites  

  1. Hespress.com
  2. Avito.ma
  3. Hibapress.com
  4. Alyaoum.com
  5. Google.co.ma
  6. Koora.com
  7. Elbotola.com
  8. Inwi.ma
  9. Chouftv.ma
  10. Hesport.com

Top 10 websites inMorocco

  1. Google.com
  2. Facebook.com
  3. Hespress.com
  4. Youtube.com
  5. Avito.ma
  6. Hibapress.com
  7. Alyaoum24.com
  8. Google.co.ma
  9. Blogspot.com
  10. Kooora.com

Top 5 Newspapers

  • Le Matin
  • Al-Massae
  • Assabah
  • Liberation
  • L’Economiste
  • Telquel

 

Top 5 TV stations

  • Radio-Television Marocaine (RTM)
  • 2M
  • Al Maghribiya
  • Medi 1 TV
  • Aflam TV

Top 5 Radio Stations

  • Radio-Television Marocaine (RTM)
  • Medi 1
  • Aswat Radio
  • Hit Radio
  • Med Radio

Top 5 magazines

  1. TelQuel
  2. Info Magazine Maroc
  3. Maroc Hebdo
  4. La Vie Economique
  5. North Africa Journal

All information on this page was collected on February 2015 and they are subject to change at any time. We update this information once every year.

Source: cia.gov, doingbusiness.org, internetworldstats.com, alexa.com, bbc.com, and other local government sources