Market research and lead generation in Nigeria

 

The Federal republic of Nigeria, now the biggest economy in Africa  and one of the most promising frontier market with a remarkable  consumer market.

Together with our local partners we offer, market research, digital marketing, print/display ads, TV, Radio and outdoor marketing services in Nigeria.

Nigeria has an impressive number of internet and mobile users. Potential clients can be targeted on or offline as these two forms of advertisements are very common.

Nigeria Profile

  • Name: Federal Republic of Nigeria
  • Population: 177,155,754 (2014 est)
  • Age structure:

0-14 years: 43.2% (male 39,151,304/female 37,353,737)

15-24 years: 19.3% (male 17,486,117/female 16,732,533)

25-54 years: 30.5% (male 27,697,644/female 26,285,816)

55-64 years: 3.9% (male 3,393,631/female 3,571,301)

65 years and over: 3% (male 2,621,845/female 2,861,826) (2014 est.)

  • GDP (PPP) : $478.5 billion (2013 est.)
  • GDP Per Capita (PPP): $2,800 (2013 est.)
  • Real Growth rate: 6.2% (2013 est.)
  • Income category: lower Middle Income
  • Ease of doing business rank 2015: 170
  • Religion: Muslim 50%, Christian 40%
  • Literacy rate: 61.3%
  • Internet users: 67,101,452 (2014 est.)
  • Internet penetration rate: 59%
  • Mobile users: 125 million (2014)
  • Mobile penetration rate: 75% (2014)
  • Social media: Facebook:. 6,630,200
  • Languages: English (official), Hausa, Yoruba, Igbo (Ibo)
  • Internet domain: .ng
  • Dialing code: +234
  • Currency: Naira (NGN).  1 USD = 206.10 NGN

Top 10 Nigerian websites

  1. Jumia.com.ng
  2. Konga.com
  3. Lindaikeji.blogspot.com
  4. Nairaland.com
  5. Naij.com
  6. Jumia.com.ng
  7. Goal.com
  8. Gtbank.com
  9. Punchng.com
  10. Vanguardngr.com

 Top 10 websites in Nigeria

  1. Google.com
  2. Google.com.ng
  3. Facebook.com
  4. Yahoo.com
  5. Youtube.com
  6. Jumia.com.ng
  7. Blogspot.com
  8. Konga.com
  9. Twitter.com
  10. Linkedin.com

Top 5 Newspapers

  1. Punchng.com
  2. Vanguardngr.com
  3. Thisdaylive.com
  4. Thenationonlineng.net
  5. Thenet.ng

 

Top 5 TV stations

  1. NTA
  2. Africa Magic
  3. AIT
  4. Channels Television
  5. TVC

Top 5 Radio Stations

  1. The Federal Radio Cooperation of Nigeria
  2. Nigeria Info
  3. RayPower FM
  4. Brila FM
  5. Rhythm FM

Top 5 magazines

  1. Tell Magazine
  2. TW Magazine
  3. Ovation
  4. Genevieve Magazine
  5. WOW Magazine

Source: cia.gov, internetworldstats.com, alexa.com and other local goverment sources

All information on this page was collected on February 2015 and they are subject to change at any time. W we update this information once every year.