Market research and lead generation in South Africa

Though South Africa is the second largest economy in Africa behind Nigeria it is still the main entrance of foreign companies into Africa, due  to its political situation, great economy and friendly business environment.

Digital marketing is making waves in south Africa, it is the favorite marketing channel of several multinational companies. However, multinational companies and other big businesses still frequently use other outdoor channels to promote their products and services in South Africa.

A54 will diligently guide you in your client acquisition process in South Africa, either though market research,digital marketing or other traditional marketing techniques.

South Africa Country Profile

  • Name: Republic of South Africa
  • Population: 48,375,645
  • Age Structure

0-14 years: 28.3% (male 6,859,518/female 6,815,185)

15-24 years: 20.2% (male 4,914,394/female 4,866,121)

25-54 years: 38.2% (male 9,543,746/female 8,923,605)

55-64 years: 7.1% (male 1,470,282/female 1,950,499)

65 years and over: 6.1% (male 1,205,657/female 1,826,638) (2014 est.)

  • GDP (PPP): $595.7 billion (2013 est.)
  • GDP per Capita: $11,500 (2013 est.)
  • Real Growth rate: 2% (2013 est.)
  • Income category: Upper middle income
  • Ease of doing business rank: 43
  • Religion: Christianity
  • Literacy Rate: 93%
  • Internet users: 23,655,690 Internet users Dec/13
  • Internet penetration rate: 48.9%
  • Mobile users: 59,474,500
  • Social media: Facebook: 6,269,600 (Dec 31/12)
  • Languages: IsiZulu (official) 22.7%, IsiXhosa (official) 16%, Afrikaans (official) 13.5%, English (official) 9.6% (Majority are multilingual)
  • Internet domain: .za
  • Dialling code: +27
  • Currency: South Africa rand (ZAR) 1USD=11.67 ZAR

Top 10 local websites

  1. Google.co.za
  2. Gumtree.com
  3. News24.com
  4. Fnb.co.za
  5. Junkmail.co.za
  6. Olx.co.za
  7. Mybroadband.co.za
  8. Standardbank.co.za
  9. Property24.com
  10. Bidorbuy.co.za

 

Top 10 website sin South Africa

  1. Google.com
  2. Google.co.za
  3. Facebook.com
  4. Youtube.com
  5. Yahoo.com
  6. Linkedin.com
  7. Amazon.com
  8. Gumtree.co.za
  9. Wikipedia.org
  10. Twitter.com

Top 10 local newspapers

  1. City Press
  2. The Sowetan
  3. The Times
  4. The Citizen
  5. Mail & Guardian

Top 5 local TV stations

  1. SABC
  2. ETV
  3. Soweto TV
  4. M-NET
  5. Studio Universal

Top 5 Local Radio stations

  1. Cape talk FM
  2. Highveld Stereo
  3. Classic FM
  4. 5FM
  5. East Coast FM

Top 5 local magazines

  1. Hiusgenoot
  2. You
  3. SA Sports Illustrated
  4. Sarie
  5. Amandla

All information on this page was collected on February 2015 and they are subject to change at any time. We update this information once every year.

Source: cia.gov, doingbusiness.org, internetworldstats.com, alexa.com and other local goverment sources