Expanding into Cameroon

5 points to consider before expanding into Cameroon No matter the vast business opportunities Cameroon got to offer to foreign companies, it is still very tricky environment to do business. It is tricky in the sense that foreign companies coming in are used to a standardized way of doing business, while in Cameroon if some Read More…

Don’t be cheap be affordable

Selling to the bottom of the pyramid consumers in Cameroon Companies interested in doing business in Cameroon will most likely consider selling low quality and cheap products since according to World Bank statistics majority of sub-Sahara African population live with less than 1 dollar per day. What can they buy apart for cheap and low Read More…

The implication of distance in doing business in Cameroon/ Africa

Distance is key International companies interested in doing business in Cameroon or Africa will be fast to judge the attarctiveness of the business environment based on the country portfolio analysis such as GDP, the rise of middle class, the market size, demographics, per capita income etc… However the overall attractiveness of the Cameroonian or African Read More…

Ecommerce strategies used by Amazon and other giants

Ecommerce strategies for Africa Case study: amazon, flipkart and snapdeal I am not into copy and paste strategies in Africa but there are several lessons to learn by local ecommerce firms in Africa to stay up top of their game by looking at some of the strategies ecommerce giants such as Amazon, flipkart and snapdeal Read More…

Fastest growing economies in Africa

Fastest Growing African Economies Country Est. Growth rate Ethiopia +8.1% Mozambique +7.8% Tanzania +7.2% Congo +7.0% Ghana +7.0% Zambia +6.9% Nigeria +6.8% World Economic Outlook report 2014 According to the world economic Outlook Report, these afore mentioned countries are the fastest growing economies in Africa. This is based on the increase of the GDP (PPP) Read More…

Growing energy drink market in Cameroon and parts of Africa

Energy drinks have become increasing popular in Cameroon in the last decade and this trend has showed no signs of slowing down in the coming years. Globalization, urbanization, increase in discretionary incomes and rise in the middle class have all boosted the purchase and consumption of energy drinks in recent years in Cameroon and most Read More…

Cosmetic market in Cameroon and parts of Sub-Sahara Africa

The cosmetic market in Cameroon and rest of Sub-Sahara Africa has flourished considerably over the past decade. The Cameroonian cosmetic market alone is estimated to be around 150 billion FCFA. More and more people especially women are getting into the trend of using multiple cosmetics. This has been partly triggered by globalisation, the spread of Read More…

Marketing to the middle class in Cameroon and parts of Africa

Cameroon might still be plagued with other problems according to the “ease of doing business report” that scares away some foreign investors, but it is difficult to deny the fact that it is the most sought-after country in Central Africa and a gateway to over 250million consumers. According to the latest World Bank report, Cameroon Read More…

The Concept of Using E-business and Online Marketing for Companies

By Vadim Golik Abstract: The use of information technologies in the economy improves operational efficiency of companies. The Internet became an essential tool for successful trading in local and international markets. A new concept of e-business will have significant impact on the future economic development of the country. The establishment of the Ministry of e-business Read More…